With production done on my ‘secret project’, things on the blog can sort of return back to normal. Until the launch on Thursday that is. It’s not something huge but it is something I’ve wanted to do for a long time now. I’m just sorting out the niggly details with regards to purchasing and shipping before I’m ready to show it to you.
Today though, I thought I’d share my opinion on the Huda Beauty Liquid Matte Lipsticks I own. I did do a comparison post on how to spot a fake one here but this counts as my formal opinion and review. The hype around this product is real. Everyone and their monkey’s uncle is raving about how amazing these liquid lipsticks are. The hype is the same as the Huda Beauty Rose Gold palette I reviewed here which was a complete fail. I bought into the hype and decided to get two of these lipsticks because every can’t be wrong, right? Well I’ve learnt my lesson. When it comes to liquid lipsticks, or any other product for that matter, it really just depends on the individual.
On the blog I’ve done many reviews on liquid lipsticks. From drugstore brands such as Essence and NYX to higher end brands such as Jouer and Jeffree Star. If you search for reviews I guarantee not all views will be synonymous. I found the NYX Lingerie drying yet my friend loves them. I love the Jeffree Star liquid lipsticks and yet other people find them flaky. It’s a hit and miss depending on who you talk to and when you talk to them. If someone tries out new lippies in winter, when the lips are generally drier than usual, they’ll attribute it to the product and say it’s crap. That’s probably why I took such a long time to review these Huda Beauty Liquid Matte lipsticks because I’ve been testing it out thoroughly. My view is probably not the most positive but let me break it down for you.
The outer packaging of the Huda Beauty Liquid Matte lipsticks mimic her signature style. This time though, instead of a display of her eyes, it’s her lips. The shade on the lips indicate the colour of the lipstick with the actual packaging being see-through so you can see the tube. The tube itself is nothing fancy or outstanding. Just the clear tube with the Huda Beauty logo displayed on the side. The shade is indicated on the bottom as well.
The Huda Beauty Liquid Matte lipsticks come in 16 different shades. The selection leans heavily towards ’90s pinks, browns, and vampy hues, with the exception of a few vibrant reds and pinks. I have Muse (medium dusty rose) and Trophy Wife (dark mauve) which work great together for an ombre effect. Individually they both suit my complexion as being stunning, wearable nudes.
Application & Formula
The Huda Beauty Liquid Matte lipstick has a standard doe foot applicator with which to apply the product. The texture of the lipstick is quite wet and runny. It’s like applying water straight to the lips. Once it is dry though, it is kiss proof (not french kiss) and transfer proof. Pigmentation is decent, nothing insane or amazing, but you get good cover in one swipe. I usually apply two or three layers and it doesn’t cake up or flake on the lips. It is the most comfortable matte I’ve tried and I understand why people love it. It’s as if you are wearing nothing on your lips, it’s that lightweight.
This was where it failed for me. While the Huda Beauty Liquid Matte lipsticks are smudge-proof, the minute you eat or drink anything, the colour is completely gone. Now I know that’s a great thing for some people, but if you eat and nibble constantly like I do, you’ll be reapplying every 2 hours. If I spend that much for a lipstick, I expect it to hold for at least 6 hours. As I mentioned, I usually apply extra layers or reapply as needed and it doesn’t feel heavy or cake up on the lips.
The Huda Beauty Liquid Matte lipsticks retail for $20 each which is the same as the ABH and Kat Von D liquid lipsticks which in my opinion perform much better. You do get 5ml of product in the tube so I do find the price point reasonable.
Whilst I do like the formula of the Huda Beauty Liquid Matte lipsticks, the fact that it doesn’t last is a big letdown for me. I’d love to purchase the reddish shades, Cheerleader and Heartbreaker, but I’m skeptical about them not lasting like these. Two of my friends have tried these lipsticks as well and they reckon it’s the best they’ve ever tried. So at the end of the day, different strokes for different folks. I wish they brought the value sets here which retail for $24 for 2 mini liquid lipsticks and a lip contour lip pencil. That would be such a steal and a great way to try the different shades.
I purchased my Huda Beauty Liquid Matte lipsticks from Glamorise Brands when they had a sale for R500 each excluding shipping. They usually retail for R650 but you can also get R150 off any order when you use my code ‘belleblushh150’ at checkout.
Glamorise Brands do ship internationally but the Huda Beauty Liquid Matte lipsticks are available at Sephora for $20 each. The Sephora VIB sale is ending today where you can get 20% off your order by using the code 20VIB if you are a VIB member. If you’re not sure what it is, you can read more about it here.
Have you tried the Huda Beauty Liquid Matte lipsticks? What are your thoughts?