A brand that has taken South Africa by storm in just a year, every blogger in the know has mentioned one of the many products they have to offer.
Let’s start with a bit of background because boy was I shocked when I found out. Swiitch Beauty was founded in 2015 by 15 year old entrepeneur Rabia Ghoor. She runs an online store with her headquarters in Gauteng, alongside her father since she is still a full time student in school.
I’d stumbled across the name when visiting other beauty blogs and even browsed the website a couple of times. It wasn’t until I was looking for a Konjac sponge earlier this year, that I purchased from them. It’s basically like every online store you can think of, list of products, add to cart, checkout. Firstly, which is a big deal for me, is that a small business like this has the option to pay via credit card using the Payfast option. Not only is it convenient, but it’s a secure link directly to your bank. They charge a standard shipping fee of R50 for all orders and here’s the best part. Both times I ordered, I received the shipping confirmations on the same day, updated tracking via email through each step of the process, with delivery the next day even though the delivery time is noted as 2-3 days on the website. Customer service is really important to me. It’s the make or break whether I’ll order with you again. I’m the type of person that will pay a little bit extra just to get my stuff sooner. It’s a problem but I’m working on it. No hold on, I’m waiting for deliveries for over a month now for certain orders and I HAVE TO be ok with it. But that’s another story entirely. It was just such a pleasure receiving such regular feedback and allowing the customer to rate the service upfront for improvement. Customer service at it’s best. And it makes the cherry on top a whole lot sweeter when the products are just as awesome.
My favourite purchase from Swiitch Beauty is the Express Brush Cleaning Glove (R160). For anyone who applies makeup, brush cleaning is a tedious task. For makeup addicts like me, it’s the bane of my existence. I rotate my makeup brushes because I’d rather grab a clean one before I clean the one I’ve just used which results in a whole lotta dirty makeup brushes to clean at once. Since the beginning I’ve been using the nifty little brush egg which works great but takes forever to clean so many brushes. I initially wanted the Sigma brush mat which attaches to the bottom of the basin but it was always sold out and retails for R555 . I’m glad I didn’t purchase it because I paid a fraction of the price for the Swiitch Brush Glove and it does exactly the same job. I know I’m supposed to wear it on my hand, but I leave it in the basin and swirl my brushes around the different textures to ensure maximum cleaning of my brushes. It’s cut my brush washing time by more than half and because it’s so easy I’ve started to clean my brushes more often. Yay for germ free brushes and breakout free skin.
Another product that has been so awesome are the Brush Guards. They are small nets that fit over the brushes once they have been washed. They hold the brush hairs in shape so they always stay looking brand new. I personally love this for my more tapered brushes like the MAC138 you see below because it keeps the hairs at a fine point so it applies the powder perfectly under my eyes. They come in different sizes so even tapered crease brushes get the TLC they deserve. A steal and worth the investment at only R29 for a 15 pack.
Now a product I’m still a bit on the fence about. The F40 Cake It Baby! Oval Brush (R170) is not really up my alley. After the hype when the Artis brushes were released, everybody wanted in on the action. A lot of dupes were released to combat the extreme prices whilst still achieving the same effect. No doubt the brush lives up to it’s claims. The densely packed bristles apply foundation flawlessly without any streaking. It doesn’t eat up a lot of product either like I initially assumed. The problem is I like full coverage and whilst it’s not impossible using this brush, it takes a while to get there. This baby is best for people who like an airbrushed natural look but can also be used for blush, contour or applying product to the entire lid.
For a long while I had my eye on the NARS ITA brush because no lie, I struggle with my contour sometimes. But no matter what I told myself, I could not justify spending that much on a makeup brush. The brush retails for $55 on the Sephora website and third party sellers here have it marked up to R1100. For a damn brush, hell no! So when I saw the G31 Contour Brush (R160) on the Swiitch website, I added it to cart straightaway. The handle is the perfect length for it to be comfortable in my hand and the bristles are soft on the skin. It picks up a fair amount of product so I tap off the excess just in case and it has made my contouring slay without having to bake afterwards.
Definitely check out Swiitch Beauty for affordable makeup tools. They even have dupes for the Beauty Blender and Makeup Bullet. Can’t wait to see what amazing stuff Swiitch Beauty brings out next.
Have you ever purchased from Swiitch Beauty? Which Swiitch Beauty product would you most like to try?