So I’m starting off the reviews with the Juvia’s Place Nubian 2 Eyeshadow palette. Why this one? Because it was hands down the best makeup item I tried for 2016. I was shocked and surprised at just how much I’ve fallen in love with this baby because to be honest, it was not even on my wishlist. Janet from Pink Cosmetics contacted me a few months ago asking if I would like to review the palette. Once we established that all the ingredients were kosher, cruelty free and vegan, I gladly accepted.
If you don’t know about the company, Juvia’s Place is a US based indie brand that specifically targets women of colour. Being Black-owned by Nigerian born brand founder, Chichi Eburu, her aim is to fill the void in the cosmetics market. She says “It felt odd [walking] into the cosmetic store or drugstore aisle with so much excitement, only to [walk] right out with very limited products that actually work. It was quite a challenge finding fun products that spoke to me personally, but more importantly, products that were very flattering on deeper skin tones and women of color. In reality, I bought products that were popular, not necessarily because it complimented my skin tone beautifully. It was at that point I made a decision to make fun products that actually complimented me beautifully.”
The New “IN” Beauty has arrived with this exquisite collection of eye shadows. This collection was inspired by Nefertiti, a beauty icon known for her outstanding beauty, strength and spirituality. This highly-pigmented selection of colors blend flawlessly. A great palette to recreate a classic yet exotic looks.
The Juvia’s Place Nubian 2 is a deep yellow, bordering orange, cardboard palette. It is sturdy and great quality but the large palette makes for difficult storage and portability. The front of the palette displays a trio effect of the bust of Queen Nefertiti renowned or her beauty. The inside of the palette echoes with just a single image where the mirror is expected to be. With a palette this large, I’m sure some would have preferred one but it’s absence keeps costs down and the palette light without substituting it for a cheap quality mirror as well. At first glance you can see the pans are huge. Each pan contains 3.5g of product compared to a standard MAC eyeshadow pan which contains 1.3g of product.
The Juvia’s Place Nubian 2 palette houses 12 shades, 4 matte and 8 metallic/shimmer. Whilst the colours are definitely more on the bright and bold side, all of the shades can be worn for both day and night looks. All the mattes work great as crease/transition shades whilst the shimmers make the lid pop. Yaa is my favourite shade which is a copper, bordering bronze, shimmer. Zuri works great as an inner corner and browbone highlight for any skintone. I do miss having a light matte shade to set my eyeshadow primer but I can always just use a translucent powder. If I’m going for a very dark smokey look, then Leyla (which incidentally translates to night) is deep enough for me to not need to reach for a black shade.
All shades on my skin tone are finger swatched (left) and brush swatched (right). You can click here to see how I take my swatches and the tools used. I also enlisted the help of two friends to show you what it looks like on fair and deep skin tones.
I am absolutely smitten with this formula. When I dipped my fingers into it the first time I gave out a little yelp. Firstly, the pigment is out of this world. Just the tiniest swipe packs a load of colour yet has little to no fallout and is a dream to blend. The mattes are not chalky or powdery. The texture of the metallics are so soft and velvety and not comparable to anything else I own. One of my other favourite formulas are by Lorac which is also soft and buttery but in a different way. The Lorac is soft and gives way if you press on it too hard. The Juvia’s Place Nubian 2 is smooth and almost wet to the touch. I can’t even compare it to the ColourPop formula because those are impossible to pick up without the right brush.
The quality of the Juvia’s Place Nubian 2 is another winning point. The shadows last around 9-10 hours and look freshly applied throughout the day. They do not stain the lids nor transfer or smudge during wear.
The Juvia’s Place Nubian 2 palette retails for R950 from Pink Cosmetics. I have a discount code which is valid until the 23rd of Feb which entitles you to 10% off the purchase of any Juvia’s Place palette. All you need to do is enter ‘belleblushh’ at checkout. Juvia’s Place do ship internationally but shipping charges to South Africa is roughly $42 (R560) that’s more than the palette itself at $35. You could use an alternative freight forwarding service such as Aramex but that doesn’t include customs and port of health charges. I’ll be doing a post on import duties soon since I’ve had to pay so much on certain orders recently and whether it’s worth it or not to be buying directly from the suppliers.
I’ve also done a cost breakdown of some of the palettes that I own and the cost per gram of the Juvia’s Place eyeshadow is the most affordable so far. It’s even less than ColourPop which has been the lowest thus far. You can see the full breakdown here. Factoring in the quality you are getting from the Nubian 2 makes the deal even sweeter.
This is one of the best palettes I own. It might not be as aesthetically pleasing to the eye as some of the other brands but in terms of formula and quality, the Juvia’s Place Nubian 2 is a must have palette for any makeup junkie. I like that it was made with deeper skin tones in mind even though it is versatile across the board. An eyeshadow that can deliver such opacity with a brush in one swipe is just amazing. The pans are huge which means it’s going to last a long time and the price point is a steal. I have my eye on the Mini Masquerade palette and the new Saharan palette which is launching at the end of this month. Do yourself a favour and just try it out, I promise you won’t be disappointed. Think of it as more of an investment instead.
* This product was sent to me for review. All opinions are my own but I’d like to say a huge thank you to Janet from Pink Cosmetics for introducing me to this brand.