Over the next few weeks, I’ll be catching up on a lot of overdue posts. I’m finally getting my ish in order and hopefully can get a flow going with these blog posts. Today’s post is all about Chick Cosmetics and when I say overdue, I mean I received the PR drop two months ago already. Yes I know, that bad. Anyhoo, here’s the scoop on it.
The first time I got an email from Chick Cosmetics was mid-May saying they’re going to be launching a new line of products and wanted me to test it out. I checked out their Instagram, with pink everywhere, and was definitely intrigued. I posted an Instagram story about their online store opening on the 1st June and the DM’s started flooding in. “Don’t trust her”. “Don’t buy anything from them”. “It’s all fake”.
So the person behind Chick Cosmetics is not new to the makeup scene. On Instagram, she was previously known as Makeup Chick SA. Some of you might have heard of it before but the name definitely rang a bell for me. A few years ago I published this post on fake makeup and told people to let me know if they ever received fake makeup from a supplier so I could add it to my list. I still have those emails and 5 of them mention Makeup Chick SA. To say I was concerned is an understatement but I decided to let it play itself out.
After exchanging a few emails, without any prompt or questions from my side, she told me that she used to run Makeup Chick SA and wanted to turn over a new leaf. I must be honest, I commended that. Not because I now condone fake makeup, which I will never be ok with, but because she decided to go for private labelling instead of just opening a new account and continuing to sell fake makeup.
So what is Private Labelling?
If you’re not familiar with the term, it’s when a company produces large quantities of cosmetics and allows smaller business to buy from them and put their own brand name on it.
I received a few of these items from Chick Cosmetics and here’s my review on them.
Body Scrub – R180
There are 4 formulas in the range and I like that they are each different in their own way. The Himalayan Pink Salt scrub has large granules and claims to soothe, calm, exfoliate and make the skin glow. It has a sweet, candy-like scent but I do feel the granules are a bit harsh for certain areas. The Coconut Milk Body scrub has the perfect-sized smaller granules and smells like a Pina Colada. It exfoliates while moisturising and softening the skin. When I use it I feel like I’m lying on a tropical island. The Matcha Body Scrub smells yucky. It’s my least favourite of the bunch. The consistency is similar to wet moss and claims to deep cleanse while minimising pores. I’ve only used it on my body, especially my shoulders and I’ve noticed I have less acne than before. I use the Coconut and Matcha twice a week and have used the Himalayan Pink Salt twice thrown in as a bath salt. I haven’t tried the Activated Charcoal one but it is also meant for deep cleansing.
Mineral Liquid Foundation – R180
This is probably the most disappointing product in the range as they only have 4 shades available. I’m glad to see that they’ve taken that into consideration and will be relooking into this range.
The current foundation has a dewy finish, is lightweight, medium to full coverage and is better suited to drier skin types.
That Cheek Tho Highlighter Palette – R280
I think this is the product I was most excited about (before they launched their unicorn shimmer scrub). You guys know I’m obsessed with highlighters at the moment so I couldn’t wait to test it out. The shades reminded me of something Jeffree Star would put out, I mean a mauve highlighter?
The lighter two shades are slightly drier but not so bad that they are chalky. It’s too light for my skin tone so I would use it as a browbone or inner corner highlight. The mauve shade can be used as a blush topper or eyeshadow. My favourite shade is the bronze one. It looks amazing on the skin, blends beautifully and is not glittery or chunky. If this was sold as a single, sign me up.
Where to Buy
Chick Cosmetics has an online store where you can purchase their products. You can use the code belleblush25 for 25% off your order.
I find it very difficult to ‘LOVE’ private label products because I know that the markups are insane and there is inconsistency amongst the formulas. I do however applaud this new chapter and can’t wait to see what they have in store for the future.
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